Transductive learning: Learning based on specific, static IDs observed during training; struggles with new, unseen IDs (cold start)
Inductive learning: Learning based on content features (text, images) rather than IDs, allowing the model to generalize to new items/users
Cold start: The difficulty of recommending items to new users or recommending new items that have no interaction history
PEFT: Parameter-Efficient Fine-Tuning—techniques to adapt large models by updating only a small number of parameters
LoRA: Low-Rank Adaptation—a specific PEFT technique that injects trainable low-rank matrices into frozen model layers
CTR: Click-Through Rate—the metric measuring the ratio of users who click on a specific link to the number of total users who view it
Content Operator: A module that generates embeddings for candidate items and items in a user's behavior sequence
Behavior Operator: A module that fuses a sequence of item embeddings into a single user embedding
Joint training: Optimizing all components of the model (content encoder and behavior modeling) simultaneously rather than in separate stages